The net positive change for Red Blends was 22% for those under 40 years of age and 36% for those aged 40 and older. When segmented by age range, the net positive change for those under 40 years was 14% compared to 2% for those aged 40 and older. Worst hit was Volvo, owned by Chinese group Geely, which saw its shares decline by more than 3% at one stage. Shares in Stellantis (whose biggest brands include Peugeot and Fiat) were also among the main losers. While stock markets have largely shrugged at the prospect of a renewed Trump trade war, his threat to impose tariffs on Mexico and Canada, along with additional tariffs on China, have taken a toll on European carmakers.
In 2019, consumers aged 18 years and older drank, on average, 4.0 drinks in a seven-day period, but in 2021 that average was 3.6 drinks. For non-alcoholic beverages, sales for the 52 weeks ending October 7, 2023, compared to the year before, increased by 32%, while total alcoholic beverage sales for the same period only increased by 1%. Pertaining to share, non-alcoholic beverages accounted for 70%, and low-alcohol accounted for 30% of the combined category.
Distilled spirits
Hop water is a “carbonated beverage made with hops,” which “tastes a lot like beer, but contains zero alcohol, as well as zero calories, carbs, sugar or gluten.” Last fall, Wine Opinions’ consumer panel members were asked to indicate a) “the varietals they use to buy often, but no buy seldom, if ever” and b) “any varieties they now buy often, but used to buy infrequently, if ever.” Some of the net positive and negative changes reported are below. From another report, compared to the first half of 2021, the volume of premium-and-above Prosecco grew 8% in the first half of 2022.
- High-income drinkers, earning over $150,000, were especially secure, and across all demographics, Millennials show more confidence than older drinkers.
- Alcohol use disorder (AUD) refers to the drinking of alcohol that causes mental and physical health problems.
- While, in general, the alcoholic beverage industry is energy-intensive, requiring significant amounts of inputs, specific segments and manufacturers are focusing on becoming more sustainable.
- Last fall, Wine Opinions’ consumer panel members were asked to indicate a) “the varietals they use to buy often, but no buy seldom, if ever” and b) “any varieties they now buy often, but used to buy infrequently, if ever.” Some of the net positive and negative changes reported are below.
- In the chart, we see estimates of the alcohol-attributable fraction (AAF), which is the proportion of deaths that are caused or exacerbated by alcohol (i.e., that proportion that would disappear if alcohol consumption was removed).
US alcohol sales in 2022 led by premium spending across all categories
It’s estimated that globally, around 1 percent of the population has an alcohol use disorder. At the country level, as shown in the chart, this ranges from around 0.5 to 5 percent of the population. At the end of this topic page, we provide a number of potential sources of support and guidance for those concerned about uncontrolled drinking or alcohol dependency.
Another indicator that Americans are looking for flavor was the tremendous growth of agave-based spirits finishing up +15.9% and Cognac/Armagnac logging volume gains of +20.1%. Within still wine, a strengthening trend of health and wellness is bringing awareness to the no- and low-alcohol subsegments. In other wine segments, rice wine/sake (+3%) and flavoured wine (+8%) performed well.
Supplier gross revenue of alcoholic beverages in the United States from 2008 to 2023, by beverage type
In an article published by WGSN, we should begin to see Chinese baijiu, a white spirit, “and the world’s most-consumed spirit, outselling whisky, vodka, gin, rum, and tequila combined,” become more prevalent. Regarding differences based on demographics, Gallup famous fas face provided insight into what beverage U.S. adults aged 18 and older drank “most often” in 2021. Aside from age range, who was more likely to select beer as their beverage of choice? Compared to their counterparts, those with an annual household income of less than $50,000 (48%), males (53%), as well as those with a high school level of education or less (52%).
Current statistics on this topic
For 2019 the market will continue to evolve with increasing fragmentation across products and channels. The producers that focus on gaining share in the categories and segments in which they compete will continue to generate positive returns from their activities in the beverage alcohol market. Bw166 reports a market that is more robust than others, such as those based on retail scan data. Food stores, the predominant share of scan data is losing share to retailers like Costco, Trader Joes, Aldi, and Lidl that do not report through the syndicated services. Secondly, many retailers that do report scan data do not include their private label business. Thirdly, direct to consumer sales, especially in wine and craft beer are a significant driver of growth.
In the US, Canada, Australia, New Zealand, Argentina, and many European countries, alcohol is responsible for around a third of all traffic deaths. Alcohol use disorder, which includes alcohol dependence, is defined in the WHO’s International Classification of Diseases (available here). Alcohol use disorder (AUD) refers to the drinking of alcohol that causes mental and physical health problems. Alcohol consumption is a known risk factor for a number of health conditions, and potential mortality cases. Alcohol consumption has a causal impact on more than 200 health conditions (diseases and injuries).
The map shows heavy drinkers – those who had an episode of heavy drinking in the previous 30 days – as a share of total drinkers (i.e., those who have drunk less than one alcoholic drink in the last 12 months are excluded). The leading driver of the upward trajectory was the sprits category which logged its biggest volume increase since 1990, finishing the year up a white-hot +4.6%. While vodka is still the top seller, it is projected to be overtaken by whisky by 2022. Single malt Scotch was down -6.1% down due to tariffs, and Irish whiskey was impacted by on-premise closures finishing down -0.5%. But those declines were more than covered by growth in Japanese, Indian, and American brands.